In partnership with the Somebody & Somebody agency, and Alien studios, who are behind the TV campaign, we at Puro Creative created augmented reality filters and animated videos for the Slovak underwear company Dedoles. The campaign with dancing hamsters went immediately viral in Slovakia, Czech Republic and Slovenia and we are proud to be part of it!
Art Direction, Augmented Reality, Animated Video
Augmented Reality Experience
Instagram and TikTok filters we created have been met with a positive reception and ran through a humorous campaign.
Dedoles' main video ran mostly on television. Puro Creative’s goal was to create bonus extended versions for YouTube. With over 5 million hits, we can only guess how many people danced with our hamsters!
Did you like the project?
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