Harmasan

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Service

Environmental & Exhibition, Print

Old, well known HARMASAN is finally seeing brighter future.
For the client SHP Harmanec we've completely rebranded this cult toilet paper, gave it a new, funny, Czechoslovak look. New HARMASAN product line was created hand in hand with a campaign including cool "harmasan" style ads and a wave of image communication including on-trade and social media. Simply all inclusive rebrand and marketing Made by Puro.

The Packaging

We tried to keep the naive poetics of the socialist era, nostalgia playes a big part with the product due to reasons known only to slovaks and czechs :)

The Campaign

Animations and spots and complete online and offline coverage was produced by us. Customized and with a lot of neat tweeks. Even Google used the campaign as key study for their clients.

Key Study Campaign 2016

  • Facebook
  • YouTube
  • Instagram
  • Linkedin

We are ISO 9001:2015 certified

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