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Environmental & Exhibition, Print
Old, well known HARMASAN is finally seeing brighter future.
For the client SHP Harmanec we've completely rebranded this cult toilet paper, gave it a new, funny, Czechoslovak look. New HARMASAN product line was created hand in hand with a campaign including cool "harmasan" style ads and a wave of image communication including on-trade and social media. Simply all inclusive rebrand and marketing Made by Puro.
We tried to keep the naive poetics of the socialist era, nostalgia playes a big part with the product due to reasons known only to slovaks and czechs :)
Animations and spots and complete online and offline coverage was produced by us. Customized and with a lot of neat tweeks. Even Google used the campaign as key study for their clients.